The story behind the O! Pendant

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These are the three words I’ve chosen to define what The O! Pendant is about. Here’s why…

Initially The O! Pendant was going to be called The Clit Pendant. But I couldn’t call it that. At least, not if I wanted to broaden my reach outside of my strong, but small, readership. Online marketing stores couldn’t stock it, mainstream shops wouldn’t support it and Facebook would certainly not allow any advertising for it.

Why not?

Well, it turns out the word ‘clit’ is pretty scary for people.

And I’m not sure I can blame ‘people’, because, until someone wakes up, they’re just following what they’ve learnt from The System. You know, The System, the good normal, that heteronormative patriarchal shit-storm of misogyny and sexism, that’s worked pretty hard to ignore, forget and undermine women, their pleasure and their bodies.